There are lists no business wants to be on—the 'bad Glassdoor reviews' list, the 'unsold inventory graveyard' list, the 'trending for all the wrong reasons' list. But the B List? That’s one we’re more than happy to be on. Because in this case, B stands for B Corp—where sustainability isn’t a side note, it’s the whole story.
Let's brush up a little before we dive into the details—B Corp certification is awarded to businesses that ensure they take care of all their stakeholders: workers, customers, suppliers, communities, and the environment.
This year’s B Corp theme is GenB—the new generation of businesses that believe in doing things right. It’s about reshaping the way business is done, prioritizing people and the planet alongside profit. GenB isn’t just a trend; it’s a movement that challenges businesses to be better, act with purpose, and set new standards for responsibility. Because the future of business? It’s one that actually cares.
At Ecoright, we’re all about making sustainability stylish, fun, and, well, right. It’s woven into everything we do, from the way we source materials to the people who bring our designs to life. Being a B Corp means we’ve made a commitment: to create products that do good, treat people right, and keep our impact light.
And let’s be honest—business as usual is out. The new generation of businesses (and consumers) are flipping the script. And since the internet loves a good What’s IN & What’s OUT list, here’s our take—
IN: Business as a Force for Good | OUT: Profit at Any Cost
Turns out, you can make money without ruining the world. Wild, right? B Corps are proving that success isn’t just measured in dollars—it’s also about impact, ethics, and leaving things better than we found them.
IN: Transparency & Receipts | OUT: Greenwashing & Vague Promises
Sustainability isn’t a “trust me, bro” situation. People want proof—certifications that check out, impact reports that actually mean something, and actions that speak louder than marketing buzzwords. As a B Corp, we make sure every step—from sourcing materials to delivering your bag—is done the right way, no fine print needed.
IN: Circular Economy | OUT: Take-Make-Waste Mentality
Fast fashion? Fast furniture? Fast anything? Yeah, we’re slamming the brakes. The future belongs to businesses that prioritize longevity, recyclability, and reusability—not just the next quick fix. Take our recycled plastic fabric, for example. It’s made from PET bottles—you know, the ones that hold your fizzy drinks and bottled water? Instead of ending up in landfills or floating around where they shouldn’t, we give them a second life. The result? A waterproof, durable, and recyclable fabric that’s as good for the planet as it is for your everyday carry.
IN: Ethical Supply Chains | OUT: Suspiciously Cheap Prices
That ₹399 t-shirt might seem like a steal—until you stop to ask who made it and how. Ethical businesses know that fair wages, safe working conditions, and responsible sourcing aren’t optional—they’re the baseline. At Ecoright, we’re both FedEx and Fair Trade certified, which means everyone who works with us is paid fairly, not just the bare minimum. We also ensure our suppliers meet strict certification standards, so every part of our supply chain plays by the right rules—no loopholes, no exploitation, no cutting corners. Because fair fashion isn’t just about looking good, it’s about doing good too.
IN: Real Inclusion | OUT: Token Representation
Diversity isn’t a box to tick, and inclusivity isn’t just a buzzword—it’s how great businesses thrive. The best workplaces don’t just offer a seat at the table; they make sure every voice is heard. At Ecoright, women aren’t just part of the team—they lead it. With 90% of our workforce being women and 75% in managerial roles, we’re proving that real change happens when representation isn’t just symbolic—it’s the standard.
IN: Brands That Give Back | OUT: Brands That Just Take
The best businesses do more than just sell—they show up, support, and invest in the people who make it all happen. Whether it’s funding education, empowering artisans, or standing behind meaningful causes, giving back is always in style. At Ecoright, we make sure our impact goes beyond our products—offering interest-free education loans for our artisans’ children, health insurance, and even bank accounts for those who need them. Because real sustainability starts with taking care of people first.
IN: Conscious Consumerism | OUT: Blind Brand Loyalty
Today, shopping isn’t just about what’s in your cart—it’s about what a brand stands for. If it doesn’t align with their values? Consumers have no problem hitting unfollow, unsubscribe, and see ya never.
IN: Collaboration | OUT: Cutthroat Competition
The future of business isn’t about beating the competition—it’s about teaming up for real impact. Ethical brands, sustainable companies, and purpose-driven businesses are stronger together.
IN: B Corp Certification | OUT: Business as Usual
A B Corp isn’t just a label—it’s a promise. It’s proof that a business is balancing purpose with profit, and that ‘better business’ isn’t just a concept; it’s a reality.
At Ecoright, we’re here for all of this. The future of business is bold, ethical, and fun. And honestly? We are here for it.
Here’s to being on the B List—the only list where changing the world (and looking good doing it) is the whole point. Who’s in?