Listen up! We have exciting news to share with you!
Ecoright is now the first B Corp certified brand from India!
We are delighted to take you behind the scenes and share the incredible journey that led us here. This remarkable milestone is not just a tag; it's a testament to our unwavering commitment to sustainability and making a positive impact. Achieving the B Corp certification is no small feat — it requires a company to demonstrate their commitment to not just profit but also to people and the planet. Curious about how we got here?
Let’s dive deep into how we became a certified B Corp.
What is a B Corp?
Before we start, let's first look at what the B Corp certification is. The ”B” in B Corp stands for “Benefit for All”. The certification is given to companies that meet high standards of social and environmental performance, accountability, and transparency.
Impact Areas of B Corp
We’ve joined hands with the B Corp movement to change for the better—
- Together, we are transforming the global economy to benefit all people, communities, and the planet.
- Together, we are creating standards, policies, tools, and programs that shift the behaviour, culture, and structure of capitalism.
- Together, we’re changing the rules of the game so that all businesses balance profit and purpose.
- Together, we’re building a movement of people using business as a force for good.
The B Impact Assessment
Our journey to B Corp certification began with the B Impact Assessment. This comprehensive assessment evaluates a company's impact on various aspects of sustainability, including environmental, social, and governance practices.
Once the B Impact Assessment is filled out, there is a strenuous verification process, where we go about proving each and every one of our efforts through the years. What a thrill it was to see our score getting verified and increased! It took us 15 months to complete the verification process, but our consistent effort and dedication through the years shone through. We scored an impressive 94.4 on the assessment, much higher than the median score of 50.9.
Sustainability at Ecoright
At Ecoright, we don't just talk the talk; we walk the walk. We believe that sustainable living should be accessible, affordable…and fashionable. Here are some practices we have adopted over the years that led us to this certification:
Conscious Raw Materials
We carefully craft all our bags using conscious raw materials. We use recycled plastic bottles for some of our bags, which also makes them water resistant. A lot of our products are made using organic cotton, which uses less water and energy and no harmful chemicals.
All our inks and dyes are organic and 100% azo-free. This ensures that the environment isn’t harmed during their production and disposal, and they’re safe for people too. All of our materials are certified organic and recycled, ensuring complete transparency in our supply chain.
We put a lot of love and thought into every bag we make, ensuring that it meets our stringent sustainability criteria.
We've harnessed the power of the sun by using solar energy to run our facilities. This move not only reduced our carbon footprint but has also helped us generate enough energy to generate 17,70,000 bulbs a day!
Reducing Plastic Usage
We all know that plastic pollution is a global concern. So what are we doing about it? We do this by using post consumer recycled plastic in our packaging and recycled PET bottles in our products. We, at Ecoright, have recycled over 4 lakh plastic bottles and 4.2 plastic bags since 2017. We have also successfully managed to avoid 10 million plastic bags.
Water is a precious resource, and we've made strides in conserving it. By using organic cotton fabric that requires almost 91% less water than conventional cotton, we've saved about 57 lakh litres of water.
Here’s an example of our box sling - the outer shell is made using organic cotton and the inner lining is recycled PET bottles.
We value and love the people that make our products and our brand what it is today. We take strict measures to ensure that our manufacturing practices are ethical. All our manufacturing facilities are socially and ethically audited by SMETA 4 Pillar and Fairtrade.
A Global Love Affair
Our bags have not only been kind to the environment but have also won the hearts of people around the world. With love pouring in from over 1 million individuals across 60 countries, we've realised that sustainability is a universal language that transcends borders and languages.
A Proud Achievement
Ecoright stands tall as the 7th B Corp in India and the 1st consumer brand to get this certification. But wait, we’re just getting started!
Our journey to make the world a more sustainable place continues, and we are committed to raising the bar even higher.
Join Us On Our Journey
The planet needs more love, care, and sustainable choices. We want to express our heartfelt gratitude to you. Ecoright's journey has taken a beautiful turn, and we owe it all to your unwavering support. Together, let's continue to make sustainability a way of life and create a better future for all.
Thank you for being a part of our journey. Let's keep making a positive impact, together!